Using willingness to pay to measure the strength of altruistic motives

Lata Gangadharan (), Philip Grossman and Nina Xue

No 2023-04, Monash Economics Working Papers from Monash University, Department of Economics

Abstract: We introduce a novel experimental procedure to measure altruistic giving along a spectrum, from warm glow to pure altruism, by eliciting willingness to pay to increase the likelihood that a donation is received by a recipient. Whereas previous methods identify pure warm-glow motives, our approach directly measures altruistic preferences and is validated by a survey measure developed by Carpenter (2021). Participants who identify in the survey as altruistic givers are more likely to pay to increase the probability that the donation is

Keywords: warm glow; altruism; donation; charitable giving; experiment (search for similar items in EconPapers)
JEL-codes: H4 (search for similar items in EconPapers)
Date: 2023-02-01
New Economics Papers: this item is included in nep-dcm, nep-env and nep-exp
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Citations: View citations in EconPapers (3)

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Journal Article: Using willingness to pay to measure the strength of altruistic motives (2023)
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