The differential effect of narratives prosocial behavior
Adrian Hillenbrand () and
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Adrian Hillenbrand: Max Planck Institute for Research on Collective Goods
No 2018_16, Discussion Paper Series of the Max Planck Institute for Research on Collective Goods from Max Planck Institute for Research on Collective Goods
We study how positive narratives (stories in favor of a prosocial action) and negative narratives (stories in favor of a selfish action) influence prosocial behavior. Our main findings are that positive narratives increase giving of selfish types substantially, compared to a baseline with no narratives. Negative narratives, on the other hand, have a differential effect. Prosocial types decrease their giving, while selfish types give more than in the baseline. We discuss two potential explanations for this effect: one based on the enhanced saliency of normative behavior through narratives, and another based on a social comparison argument.
New Economics Papers: this item is included in nep-cbe, nep-exp and nep-hpe
Date: 2018-12, Revised 2019-09
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Persistent link: https://EconPapers.repec.org/RePEc:mpg:wpaper:2018_16
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