Sponsor Prominence and Responses Patterns to an Online Survey

Shelley Boulianne, Casey A. Klofstad and Danna Basson

Mathematica Policy Research Reports from Mathematica Policy Research

Abstract: This research note examines the effects of sponsor prominence on response patterns, namely the response rate and break-off rate, on University of Wisconsin-Madison faculty, staff, and students asked to participate in a survey on campus transportation issues by either the campus transportation department or campus survey center. Sponsor-prominence did not have a significant effect on response rate, but it did have an effect on the break-off rate.

Keywords: Sponsor; Prominence; Responses; Patterns; Online; Survey (search for similar items in EconPapers)
Pages: 9
Date: 2010-12-08
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Citations: View citations in EconPapers (1)

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