Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users

Michael J. Stern, Ipek Bilgen, Colleen McClain and Brian Hunscher

Mathematica Policy Research Reports from Mathematica Policy Research

Abstract: With proliferation of web surveys, the relative affordability of recruitment, and increasing nonresponse in other survey modes, nonprobability methods are increasingly being considered by researchers and government offices alike.

Keywords: web surveys; new media; recruitment; advertisements (search for similar items in EconPapers)
Pages: 20
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