Segmentation Screening Tool to Identify Health-Related Decision-Making Audience Segments

Nyna Williams

Mathematica Policy Research Reports from Mathematica Policy Research

Abstract: Health communication and intervention activities aim to support a range of health-related behaviors. The Segmentation Screening Tool was developed to identify audience segments for assessment of health-related decision making and to support the development of customized activities.

Keywords: health decision making; audience segmentation; health communication; health intervention; skills; motivation (search for similar items in EconPapers)
Pages: 44
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