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Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs in a Web Survey of University Faculty

Jennifer Dykema, John Stevenson, Lisa Klein, Yujin Kim and Brendan Day

Mathematica Policy Research Reports from Mathematica Policy Research

Abstract: This study used random assignment to assess the effects of invitation mode on response rates, costs, and demographic representativeness.

Keywords: mailed invitations; response rates; web surveys; incentives; costs; demographic representativeness (search for similar items in EconPapers)
Pages: 12
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Citations: View citations in EconPapers (7)

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http://ssc.sagepub.com/content/early/2012/11/28/0894439312465254.abstract (text/html)

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