Effects of E-Mailed Versus Mailed Invitations and Incentives on Response Rates, Data Quality, and Costs in a Web Survey of University Faculty
Jennifer Dykema,
John Stevenson,
Lisa Klein,
Yujin Kim and
Brendan Day
Mathematica Policy Research Reports from Mathematica Policy Research
Abstract:
This study used random assignment to assess the effects of invitation mode on response rates, costs, and demographic representativeness.
Keywords: mailed invitations; response rates; web surveys; incentives; costs; demographic representativeness (search for similar items in EconPapers)
Pages: 12
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Citations: View citations in EconPapers (7)
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http://ssc.sagepub.com/content/early/2012/11/28/0894439312465254.abstract (text/html)
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