A Logit Model of Laudry Detergent Brand Choice in Melbourne

Tim Fry and R. Longmire

No 17/96, Monash Econometrics and Business Statistics Working Papers from Monash University, Department of Econometrics and Business Statistics

Abstract: The Consumer Panel of Australia data collected by the Roy Morgan Research Centre is used to investigate the determinantes of brand choice behavior in the laundry detergent market.

Keywords: CONSUMPTION; ECONOMIC MODELS (search for similar items in EconPapers)
JEL-codes: C25 M31 (search for similar items in EconPapers)
Pages: 21 pages
Date: 1996
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