EconPapers    
Economics at your fingertips  
 

AFFECTING CUSTOMER LOYALTY: DO DIFFERENT FACTORS HAVE VARIOUS INFLUENCES IN DIFFERENT LOYALTY LEVELS?

Andres Kuusik

No 58, University of Tartu - Faculty of Economics and Business Administration Working Paper Series from Faculty of Economics and Business Administration, University of Tartu (Estonia)

Abstract: The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of survey data about 1000 private customers of the biggest telecommunication company in Estonia. The results reveal that four analysed factors affecting customer loyalty (satisfaction, trustworthiness, image and importance of relationship) are playing different role on the different levels of customer loyalty.

Pages: 29 pages
Date: 2007
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.mtk.ut.ee/sites/default/files/mtk/RePEc/mtk/febpdf/febawb58.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.mtk.ut.ee/sites/default/files/mtk/RePEc/mtk/febpdf/febawb58.pdf [301 Moved Permanently]--> https://mtk.ut.ee/sites/default/files/mtk/RePEc/mtk/febpdf/febawb58.pdf [302 Found]--> https://majandus.ut.ee/et%c2%a0)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mtk:febawb:58

Access Statistics for this paper

More papers in University of Tartu - Faculty of Economics and Business Administration Working Paper Series from Faculty of Economics and Business Administration, University of Tartu (Estonia) Contact information at EDIRC.
Bibliographic data for series maintained by Anne Reino ().

 
Page updated 2024-05-26
Handle: RePEc:mtk:febawb:58