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Learning about demand abroad from wholesalers: a B2B analysis

William Connell (), Emmanuel Dhyne and Hylke Vandenbussche
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William Connell: University of KU Leuven

No 377, Working Paper Research from National Bank of Belgium

Abstract: This paper uses Business to Business (B2B) transaction level data. It shows that manufacturing firms that initially export via a wholesaler are much more likely to become direct exporters to the same destination in subsequent periods. Theoretically, we rationalise this finding by demonstrating how a connection to a wholesaler reduces uncertainty about the foreign demand. In the data we isolate the channel for demand learning from productivity spillovers. Non-exporting manufacturing firms, previously serving a foreign destination through an exporting wholesaler, have a much higher probability of becoming direct exporters to the same export market in subsequent periods. A connection to an exporting wholesaler results in a probability of exporting to the same destination that is six times higher than a comparable firm without any exposure to the foreign destination.

Keywords: wholesalers; indirect exports; learning (search for similar items in EconPapers)
JEL-codes: F14 L14 (search for similar items in EconPapers)
Pages: 55 pages
Date: 2019-11
New Economics Papers: this item is included in nep-int
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https://www.nbb.be/fr/articles/learning-about-dema ... esalers-b2b-analysis (application/pdf)

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Working Paper: Learning About Demand Abroad From Wholesalers: a B2B Analysis (2019) Downloads
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Persistent link: https://EconPapers.repec.org/RePEc:nbb:reswpp:201911-377

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