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Do Ordering Effects Matter in Willingness-to-pay Studies of Health Care?

Jennifer Stewart (), Eamon O'Shea, Cam Donaldson and Phil Shackley
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Eamon O'Shea: Department of Economics, National University of Ireland, Galway
Phil Shackley: Department of Economics, National University of Ireland, Galway

No 46, Working Papers from National University of Ireland Galway, Department of Economics

Abstract: Willingness-to-pay studies are increasingly being used in the evaluation of health care programmes. There are, however, methodological issues that need to be resolved before the potential of willingness-to-pay can be fully exploited as a tool for the economic evaluation of health care programmes. Of particular methodological interest are the consequences of varying the order in which willingness-to-pay questions are presented to respondents in contingent valuation studies. This paper examines the possibility of ordering effects in willingness-to-pay studies in health care. That is, when simultaneously asking willingness-to-pay questions about three health care programmes, does the order the programmes are presented have an impact on the reported willingness-to-pay? We present the results from a survey which allowed us to test for ordering effects and examine, in particular, if the respondent?s past experience with the health care service interacted with the ordering effects.

JEL-codes: D61 (search for similar items in EconPapers)
Date: 2000, Revised 2000
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Published in Journal of Health Economics

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