The Get Your Life in Gear Truck Driver Social Marketing Intervention on the Island of Ireland

Christine Domegan and Sinead Duane

No 105, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The worldwide problem of obesity has been widely publicized as a major health issue (2004). The ‘Get Your Life in Gear' pilot project is a workplace initiative that sought to play a strategic role in tackling male obesity on the island of Ireland. Truck drivers are known to be a high risk group, characterized by poor eating habits due to constant snacking, irregular meal patterns and live solitary lifestyles working in isolation. This initiative focused on facilitating healthy eating and physical activity by encompassing the overall lifestyle of male truck drivers. The results highlighted the need for strategic social marketing that incorporates a total market approach (individual, community and systems based change) to creating and sustaining healthy lifestyles for men. This knowledge should be used to further examine the upstream issues that impact on its long term success.

Keywords: Man's health; obesity; nutrition; partnerships (search for similar items in EconPapers)
Date: 2010-06-09
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