Thinking Outside the Box: Does Packaging on Cigarettes Work?

Barry Griffin and Maurice Murphy

No 107, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Cigarette packages in almost all countries in the world carry health warnings to inform consumers about the risks of smoking. Health warnings on packages are appealing both because of their low cost to regulators and their unparalleled reach among smokers. They constitute the most cost-effective tool for educating smokers and non-smokers alike about the health risks of tobacco use. However the effectiveness of package warnings depends on their size, position and design: whereas obscure warnings have been shown to have relatively little impact, more comprehensive warnings, including picture-based warnings, have been associated with greater recall, increased motivation to quit smoking and greater attempts to quit. This paper will review the literature on packaging of cigarette boxes.

Keywords: Pictorial and Text Health Warnings; Cigarettes; Behavioural Change; Social Marketing; Labelling; Packaging (search for similar items in EconPapers)
Date: 2010-06-09
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