Just One Pint Saves Life: The Role of Social Marketing in Blood Donati on

John Healy and Maurice Murphy

No 111, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: In Ireland, blood donation and supply is dependent on the enthusiasm of individuals to voluntarily donate blood without payment. Only 3.6% of the eligible population in the Republic of Ireland donate blood. The need for blood is steadily increasing and it takes more and more effort to persuade people to become blood donors. An appeal to altruism alone is not sufficient, and blood donor recruitment strategies should incorporate detailed information on how active blood donors perceive blood donation, as apprehension over health risks associated with donating blood may thus be decreased. The way forward to achieve growth in blood donor numbers lies with a market-type approach with targeted marketing campaigns to profiled young people. The focus of this paper will be on how social marketing can be effective in increasing blood supply.

Keywords: Social Marketing; Blood donation; Fear appeals; Altruism; Theory of Planned Behaviour (search for similar items in EconPapers)
Date: 2010-06-09
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/140
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:111

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei ().