The Instrumentation of Social Marketing in Promoting 'The European Year For Combating Poverty and Social Exclusion' Program. Case Study: Ministry of Labor, Family and Social Protection in Romania

Corina Georgiana Lazar

No 114, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Romania adopts different specific measures to help citizens in solving their social problems and range from emergency aid programs, to safety net and social protection programs, to social equity schemes, to empowerment programs. In this paper we analyze the instrumentation of social marketing in promoting The European Year for Combating Poverty and Social Exclusion Program implemented in Romania by the Ministry of Labor, Family and Social Protection. Finally, in the study case, we conclude that social marketing like instrument in promoting social programs helps achieve a new level of effectiveness in planning, implementing and promoting poverty-reduction programs.

Keywords: Social marketing; social assistance; promotion; poverty; social exclusion; social inclusion; citizen (search for similar items in EconPapers)
Date: 2010-06-09
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