Breastfeeding Mothers: Typologies and Profiles

Gonzalo Meneses

No 116, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each type of mother fits a different socio-demographic profile. This research leads to recommendations that may improve breastfeeding campaigns, for instances, it has been shown that there are four different segments of mothers that should receive not only different emotional treatments but also different knowledge about health and breastfeeding.

Keywords: Social Marketing; breastfeeding; emotion; segmentation (search for similar items in EconPapers)
Date: 2010-06-09
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/121
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:116

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei (amatei@snspa.ro).