Building Cohesion and Trust in London - A Social Marketing Approach

Jonathan Upton

No 144, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Capital Ambition is a consortium of London local authorities concerned with modernisation and service transformation of public services. It wished to develop new approaches to tackling the issue of low trust and poor community cohesion. The Campaign Company, a social marketing and community engagement consultancy were commissioned to gather insight into the communities as well as make recommendations as to potential interventions. This work in progress is based the preliminary results of completed Capital Ambition cohesion research projects in 4 boroughs and data from ongoing cohesion interventions in one borough. Specific reports on local research findings have been produced for all four boroughs and these also give a full explanation of the research methodology for these projects.

Keywords: Social marketing; cohesion; trust (search for similar items in EconPapers)
Date: 2010-06-09
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Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:144

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