NHS Barnsley: Increasing the Uptake of Sexual Health Services

Jonathan Upton

No 146, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Barnsley is a relatively poor area in the Northern England and has high levels of teenage pregnancy. NHS Barnsley is the main commissioner of NHS services. The Campaign Company, a social marketing and community engagement consultancy, were commissioned to utilise social marketing principles to gather insight into the communities as well as operate an intervention to improve awareness of services in order to improve those accessing them as a longer-term contribution to achieving in teenage pregnancy reduction targets. As a result of the campaign awareness of the service increased significantly.

Keywords: social marketing; community engagement consultancy; public service (search for similar items in EconPapers)
Date: 2010-06-09
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