The Application of Social Marketing in Increasing the Supply of Blood from Young Donors, Non-Donors and Lapsesd-Donors

John Healy and Maurice Murphy

No 155, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Blood donation is dependent on the goodwill of people, to voluntarily donate blood, without financial reward. There is a continuous need for new blood donors, because the demand for donor blood is increasing, whereas the supply of blood is declining. Only 3% of the eligible population in the Republic of Ireland donate blood. This leaves an enormous potential blood donor base, which if tapped into and maintained could lead to an adequate reserve of donations to meet the transfusion needs of this country. The focus of this study will be on how social marketing can be effective in increasing blood supply. Understanding and facilitating the recruitment and retention of blood donors is the major contribution that the social and behavioral sciences can make to transfusion medicine.

Keywords: Social Marketing; Blood donation; Fear appeals; Altruism (search for similar items in EconPapers)
Date: 2010-07-05
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/181
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:155

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei ().