The Spectrum of Philanthropy

Peter Maple

No 157, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Many not for profits are charities choosing to use voluntary income to fund much of their work. This allows them to act independently of government to campaign, innovate and change services as they believe necessary. As such voluntary income is a vital element of the not for profit marketing mix and fundraisers the world over seek to understand donor motivations and behaviour in order to optimise income. This paper is a work in progress report on research taking place in the UK with 30 significant charities looking at how they attempt to understand donor motivation and influence individual behaviour. The objective is to test and develop the "Spectrum of Philanthropy" concept outlined in the paper so as to help charities improve their fund-raising activities.

Keywords: Charity; marketing mix; donor motivation; spectrum of philanthropy; fu ndraising (search for similar items in EconPapers)
Date: 2010-07-05
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/171
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:157

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei ().