The When and How of Communicating Climate Change

Katherine N. Irvine, Greig Mill and Caroline Wilson

No 167, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This investigation discovers how combined use of the Theory of Planned Behavior and the Elaboration Likelihood Model could offer greater specification for both academics and practitioners looking to improve the effectiveness of communication as a tool to encourage behaviour change. It will contribute, as Stern called for, to greater understanding of the catalog of variables which are involved when people are contemplating changing environmentally significant behaviors.

Keywords: Climate Change; Communication; Planned Behaviour; Elaboration Likeliho od (search for similar items in EconPapers)
Date: 2010-07-05
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