Corporate Social Responsibility: The State of the Question and Marketing Implications

Carmen Berne, Marta Pedraja and Pilar Ramo

No 171, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse future research like the relationship of the marketing department to the philosophy and practice of CSR, the responsibilities of decision-making on variables of marketing with CSR, measurements, results and implications of changes in the productivity of marketing derived from CSR practices and, perceptions of the actions of CSR by different stakeholders.

Keywords: Corporate Social Responsibility; marketing research; stakeholders (search for similar items in EconPapers)
Date: 2010-07-05
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