A new Role for Social Marketing: Engaging the Publci with Science

Kevin Davison and Christine Domegan

No 176, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Social Marketing has had a major impact on health promotion. Its implications for engaging the public with science, (science communication) are just as profound. This article demonstrates the rewards of Social Marketing - voluntary behavioural change for the greater good of the individual and society - for science communication. Research findings show the key challenge facing science communication is the total integration of multiple stakeholders, from government and state bodies, to schools, teachers, NGO's, commercial players and the general public - a total market approach. The authors conclude that Social Marketing offers significant innovative advantages over traditional science communication approaches due to its ability to reach the general public, not only at the level of interest and awareness, but also at the level of individual and systems behavioural change.

Keywords: Social Marketing; Public Engagement Models; Science Communication (search for similar items in EconPapers)
Date: 2010-07-05
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.apas.admpubl.snspa.ro/handle/2010/202
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to www.apas.admpubl.snspa.ro:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:176

Access Statistics for this paper

More papers in Apas Papers from Academic Public Administration Studies Archive - APAS Contact information at EDIRC.
Bibliographic data for series maintained by Ani Matei ().