The Bronze Debate: Looking Gold Verses Getting Old

Lynne Eagle and Gillian Kemp

No 189, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours (Mahler et al., 2008). A pilot study of UK university students' focusing on their attitudes towards sun protection behaviour, found that significant challenges must be overcome in the UK and across Europe in order to achieve a change in social norms, particularly relating to the social desirability of a tan, that could potentially change sun protection behaviour and contribute towards reducing. Implications for further research and public policy considerations conclude the paper.

Keywords: behavioural Change; Social Marketing (search for similar items in EconPapers)
Date: 2010-07-05
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Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:189

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