The Interest for the Healthy Practice of the Sport: An Opportunity to Improve a Social Marketing Strategy

Antonio Leal Jimenez, Angel Luis Duarte Sastre and Jose Antonio Duarte Sastre

No 190, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The improvement of the health in risk populations is a priority aim in the public administration. Adults and major ones constitute an strategic segment of population to prevent by the adoption of Social Marketing campaigns. This work analyzes the interests that move the adults and major to realizing sports healthy practices, taking as a reference the sport practised in the municipalities of the Area of Campo de Gibraltar, to approach the motivations followed in it, to evaluate the market demand and to establish the needs and opportunities to continuing in the strategy of Marketing with a view to the problem.

Keywords: Social Marketing; Health; Sport; Healthy habits; Market demand; Risk p opulations (search for similar items in EconPapers)
Date: 2010-07-05
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Persistent link: https://EconPapers.repec.org/RePEc:nsu:apasro:190

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