Consumer Satisfaction with Cultural Events. The Case of an Art Exhibit ions

Manuel Cuadrado-Garcia, Juan De Dios Montoro-Pons and Carmen Perez-Cabanero

No 204, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This paper analyses satisfaction with a cultural event, specifically in relation to an art exhibition. Following the literature in this field, satisfaction is measured as a post-consumption phenomenon omitting the role of expectations. A six-item satisfaction scale was then produced considering the main attributes of the exhibition. Data was collected from visitors after attending an exhibition of pinhole photography. The exhibition was organized by the Faculty of Economics (University of XXX, XXX) and it was held in two intermodal freight containers located on the university campus. Respondents were also asked to consider different aspects of their experience. Results show a high positive opinion on the overall exhibition and also in relation to some of its peripheral elements. Further implications for cultural events are also discussed.

Keywords: survey; arts; culture; Satisfaction (search for similar items in EconPapers)
Date: 2010-07-05
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