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The Influence of Gender & Reference Groups on the Irresponsible Alcohol Consumption Behaviour Model Among Young People

Asunción Beerli-Palacio, Gonzalo Díaz-Meneses, Margarita Fernández-Monroy, Inmaculada Galván-Sánchez and Josefa D. Martín-Santana

No 313, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This research work sets out the objective of developing and estimating the young alcohol adoption model. This model points out the importance of values, moreover it meassures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role played by values but also the causal effect played by attitudes on beliefs, plus emotions on irresponsibles alcohol consumption behaviours. In addition, it is analised how reference group and gender are important exogenus variables in this model. Finally, some practical implications are drawn regarding responsability and hedonism values, moreover some beliefs about normality, health and social disaprobal.

Keywords: Youth; Cannabis; Alcohol; Reference Group; Gender; Beliefs; Attitude; Values; Social Marketing (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-dem, nep-hea and nep-soc
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