Are Public Decisions on Poverty Reduction in the Hands of Social Marketing? The 4Ps of Poverty

Ioana Teodora Dinu

No 317, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Adverse method: clearly analyze the poverty so that the decision makers know what they are dealing with when designing public policies and implementing decisions in order to reduce the phenomenon. First look at the cause, not at the cure. The primary sale of a "sale" in social marketing is the welfare (Kotler and Lee, 2009). The paper looks in-depth of the "competition", namely the poverty, so that it will better provide a solution. The official numbers released pertaining to poverty measurement (Anghelache et al., 2006) are more than obvious and substantiate the paper's choice for the case study (Romania), but do they reflect miss-aimed public decisions? Do the anti-poverty tools target the wrong "audience"?

Keywords: Poverty; social marketing; marketing mix; crisis (search for similar items in EconPapers)
Date: 2011
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