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BRAKING DISTANCES ACROSS MARKETS THROUGH THE INTERNET

Cătălin Ioan Vrabie

No 547, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This article is highlighting the fact that the Internet is a revolution greatly speculated by the marketing instruments. It has redefined the way that organizations (public or private) are conducted. They still need to remember that the Internet has not captured the entire world population and therefore they still need to serve some markets using traditional means. Furthermore, the Internet is just a new medium for conducting business across the globe. Therefore, sticking to basic principles of business and marketing, such as identifying consumers' needs, satisfying those needs, recovering cost, and putting the consumer in center, are still essential to success. Marketers need to embrace the trend and find ways and means to exploit it to the mutual benefit of the consumer and the organization.

Keywords: Digital and Cyber Marketing; electronic; Internet (search for similar items in EconPapers)
Date: 2010
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