Public Administration and Customer Satisfaction in Romania

Valentina Munteanu

No 55, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Marketing in public administration imposes employees a new way of behavior that involves also interest towards citizens` requests, high capacity of coping to the evolution of requests and society's expectations, innovate spirit, transparence, availability to reduce bureaucracy, flexibility in the functioning mechanism of public institutions, unitary vision towards activities that are carried out as a result of effective orientation of activities to the real needs of citizens. The concept (orientation) of marketing in public administration aims to identify, touch and quantify the needs and wishes of citizens and the fulfillment of those by the state institutions

Keywords: Marketing; citizens needs; social life; public administration; public officials; efficiency; public institutions (search for similar items in EconPapers)
Date: 2010-05-13
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