Places Marketing as a Tool of Territorial Development

Kamila Borseková, Katarína Petríková and Anna Vaňová

No 66, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia - the use of tools of places marketing in the region Liptov. The second part of the work is aimed at the partnership and participation as a base principle of the marketing strategic planning based on the findings of our investigation in the local municipalities in Slovak republic in 2009.

Keywords: Places marketing; marketing mix; strategic marketing planning; partner ship (search for similar items in EconPapers)
Date: 2010-05-22
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