Corporate Social Action: Conceptual Definition and Typology

Goldaracena Licandro, Daniel Oscar and Juanita Sabath

No 83, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate Social Marketing (MSC). It presents the results of an empirical study in Uruguay, which served to assess the suitability of the definition and the typology. The document seeks to provide elements for the development of conceptual tools to guide business practice in the field of CSA.

Keywords: Corporate Social Action; Corporate Social Responsibility; Corporate Social Marketing; Social Alliance; Social Cause; Civil Society Organization (search for similar items in EconPapers)
Date: 2010-06-02
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