Customer Relationship Marketing for Higher Education Institutions

Magdalena Iordache-Platis

No 85, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: At present, the whole economy at a global and national level is facing many changes and challenges, risks and threats. The New Context for higher education institutions has "4D" dimensions: dynamic, difficult, divers and delicate. Marketing orientation is very well applied for a long time to universities. As a strategic marketing concept, the Customer Relationship Marketing is included in the marketing objectives of the university which should be correct defined and be precise, measurable and clear. This paper proposes to apply the customer relationship management and marketing to the educational area. The main objectives are: • To identify the features of the customer relationship marketing for education; • To express the levels of educational strategy according to the new context.

Keywords: Educational market; marketing strategies; customer relationship marketing; educational strategies; entrepreneurial university (search for similar items in EconPapers)
Date: 2010-06-02
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