Importance of Partnership and Cooperation for Territory Development

Kamila Borseková, Miroslav Foret and Anna Vaňová

No 89, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Partnership of public and private sector should contribute by solving problems on local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially marketing research, market segmentation and marketing promotion is possible to find out, analyze and publish opinions, needs and imagines of local public - citizens, entrepreneurs, investors, organizations and local self-government. Then it is advisable to find optimal way partnership realization of impletion public needs and self-government duties in the interest of providing local development. According to importance of partnership and cooperation between various sectors by territory development, authorities of Slovak and Czech public and non-profit marketing association settle on common project. Keystone and plans presented this text.

Keywords: Partnership; local development; marketing research; promotion; relationship marketing (search for similar items in EconPapers)
Date: 2010-06-02
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