Romanian Environmental Non-governmental Organizations Marketing in Relation with Companies, in the Context of the Global Economic Crisis

Alina Elena Balalia and Estera Laura Nemoianu

No 96, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The aim of this article is to provide an overview of the relationship between environmental non-governmental organizations (NGOs) and private companies in Romania, in the context of the current global economic crisis. In addition to the literature review, the article explores the public information available online regarding the Romanian NGOs' strategies, funding sources, marketing actions and undertaken projects. Furthermore, the article includes the findings of questionnaire-based research conducted among environmental NGO representatives aimed at identifying the ways in which the crisis influenced their attracted corporate sponsorships, as well as their marketing and organization stra tegies.

Keywords: non-governmental organization (NGO); environmental NGO; non-profit marketing; collaboration between NGOs and companies; global economic crisis (search for similar items in EconPapers)
Date: 2010-06-09
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