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Behavioural science for sustainable tourism: Insights and policy considerations for greener tourism

Chiara Varazzani, Michaela Sullivan-Paul and Henrietta Tuomaila

No 60, OECD Working Papers on Public Governance from OECD Publishing

Abstract: This working paper explores the use of behavioural science for promoting environmentally sustainable tourism. It looks at how to use behavioural science to encourage sustainable behaviour, targeting both the consumers and suppliers of tourism activities and services. It concludes with recommendations for planning and implementing a tourism recovery strategy that prioritises both economic and environmental sustainability.

Keywords: Behavioral Insights; Behavioural Science; Carbon emission; COVID-19; Green transition; Greenhouse gas emissions; Net zero; Sustainability; Sustainable Tourism; Tourism; Travel (search for similar items in EconPapers)
Date: 2023-06-14
New Economics Papers: this item is included in nep-ene, nep-env, nep-mfd and nep-tur
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