Artificial intelligence companies, goods and services: A trademark-based analysis

Shohei Nakazato and Mariagrazia Squicciarini

No 2021/06, OECD Science, Technology and Industry Working Papers from OECD Publishing

Abstract: This work proposes an experimental methodology to identify and measure artificial intelligence (AI)-related trademarks. It aims to shed light on the extent to which (new) companies and products appearing on the market rely on, exploit or propose AI-related goods and services, and to help identify the companies and organisations that are active in the AI space. The paper finds evidence that AI-related goods and services have expanded in consumer markets in recent years. Companies and other economic agents appear to register AI-related trademarks primarily to protect computer-related products and/or services, especially software, audio-visual devices and for analytical purposes. Important trademark activities related to AI also emerge in the education space, with AI-related keywords being frequently associated with educational services as well as classes, publications, workshops and online material.

Keywords: Artificial Intelligence; goods and services; markets; trademarks (search for similar items in EconPapers)
JEL-codes: L25 O31 O34 (search for similar items in EconPapers)
Date: 2021-05-04
New Economics Papers: this item is included in nep-big and nep-cwa
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:oec:stiaaa:2021/06-en

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