Leveraging digital business models, tools and technologies for reliable environmental information and consumer engagement in the circular economy

Oecd

No 377, OECD Digital Economy Papers from OECD Publishing

Abstract: Many consumers would like to make more sustainable choices. However, they often face obstacles that prevent them from acting on such preferences. Digital tools, business models and technologies – including filtering options on e-commerce websites, peer-to-peer sharing platforms and artificial intelligence – can greatly facilitate consumer access to environmental product information and their engagement in the circular economy. This paper illustrates and emphasises such potential, while also highlighting some of the related risks.

Keywords: circular economy; consumer behaviour; digital technologies; sustainable consumer choices (search for similar items in EconPapers)
Date: 2025-06-26
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Persistent link: https://EconPapers.repec.org/RePEc:oec:stiaab:377-en

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