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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU DANCOW PADA IRIAN SUPERMARKET AKSARA

Stim Sukma

No g73a2, INA-Rxiv from Center for Open Science

Abstract: The Purpose of this research is to know much influence promotion and price to purchasing decisions milk Dancow produks at Irian Supermarket Aksara Medan. The sample are 100 consumers who purcahase milk Dancow products, using Accidental sampling is taking respondents as a sample by chance. Data Analysis using multiple regression test the accuracy of the model ( the classical assumption), hypothesis testing using the coefficient of determination (R2), partial test (t test), and a simultaneous test (f test), data processing using SPSS 20. Results showed that of the test the coefficients of determination (R2) variable Promotion and price are able to explain the existence of the variable purchasing decision,besides the partial promotion and price have positives and significant influence on purchasing decision, simultaneous promotion and price have positives and significant impact to purchasing decisions.

Date: 2018-05-19
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Persistent link: https://EconPapers.repec.org/RePEc:osf:inarxi:g73a2

DOI: 10.31219/osf.io/g73a2

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