Analisis SWOT (Strengths, Weaknesses,Opportunities, Threaths) Kerajinan Kreatif Anyaman Mendong di Kabupaten Sleman
Kristiana Sri Utami
No y8wgh, INA-Rxiv from Center for Open Science
Indonesia has great natural resources and rich of cultures. Those are great assets to make the country as a developed country. Creative Industry is a local resource which has great potential to be developed. Creative industries are mostly related to small businesses that most of them are located in rural areas. This is a strategic opportunity to create public welfare and improve the quality of living. One of the creative industry sector is craft. Woven rushes (mendong) craft industries in Sleman district are centered in Minggir which is also the center for the cultivation of rushes. As one of the craft heritage, this industry is very important to preserve. With SWOT analysis, it is found that the strength factor (Strength) is the creative and assertive leader and craftsmen’s mental are strong as well, weaknesses factor (Weaknesses) is the lack of product innovation, low product promotion, and the limited number of craftsmen. The main opportunities factor (Opportunities) is the availability of distribution channels such as modern and traditional markets, galleries, shops, more open access to technology and the increasing number of tourists. Threats factor (Threats) is the other competing product. As the world of industry has entered the era of globalization, it is the demand for the creative industry sectors to be more developed to support the goal of creative economic vision 2025.
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