KAJIAN TEMA WISATA EDUKASI DI SINDU KUSUMA EDUPARK DARI PERSPEKTIF PEMASARAN PARIWISATA

Intan Putri Kusumawardani and Hary Hermawan
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Hary Hermawan: Sekolah Tinggi Pariwisata AMPTA Yogyakarta, Indonesia

No 25yez, OSF Preprints from Center for Open Science

Abstract: This article is intended to examine the effectiveness of educational themes in Sindu Kusuma Edupark Yogyakarta with mixed method approach (qualitative and quantitative). The result shows that positioning strategy with branding/theme of Edupark (educational park) applied by manager of Sindu Kusuma Edupark is less appropriate to see target of targeted tourist market, considering the majority of market share of tourism is tourist age of age 20 until 34 years old, coming only To see or enjoy the game rides. As a result, implementation of product strategy in the form of outbound games and services are also not in accordance with the needs and desires of tourist. Artikel ini ditujukan untuk mengkaji sejauh mana efektifitas tema edukasi di Sindu Kusuma Edupark Yogyakarta dengan pendekatan metode campuran (kualitatif dan kuantitatif). Hasil menunjukan bahwa strategi positioning dengan branding/tema Edupark (taman edukasi) yang di terapkan oleh pengelola Sindu Kusuma Edupark kurang sesuai jika melihat target pasar wisatawan yang dituju, mengingat mayoritas pangsa pasar wisata adalah wisatawan usia dewasa usia 20 sampai 34 tahun, yang datang hanya untuk melihat-lihat atau menikmati wahana permainan. Akibatnya, implementasi dalam strategy produk berupa permainan outbond dan pelayanan juga tidak sesuai dengan kebutuhan dan keinginan wisatawan

Date: 2017-11-21
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:25yez

DOI: 10.31219/osf.io/25yez

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