New Product development: An analysis of two small and medium enterprises in Vietnam
Research Coach in Social Sciences and
No 3uk7t, OSF Preprints from Center for Open Science
The reasons for this exploratory investigation are to give a comprehension of the role of small and medium-sized enterprises (SMEs) in the new product development (NPD) procedure of SMEs in Vietnam and make a comparison between the NPD process and a particular case from the personal interview. The goal is to explore whether particular industries fully follow the NPD process or not. Firstly, discover the meaning of family business and SMEs; secondly, the NPD procedure; thirdly, using the NPD in the particular setting of SMEs (comparison). In addition, there are two questions, which are “How do small and medium-sized businesses conduct NPD activities?”, and “Which are the enabling factors and the constraining factors for NPD?”
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