UNDERSTANDING THE DETERMINANTS OF MOBILE BANKING USING: EXTENDING UTAUT WITH PERCEIVED RISK AND TRUST

Ha Hoang

No 4ah6b, OSF Preprints from Center for Open Science

Abstract: Mobile banking is an important component of the cashless economy, it helps to improve efficiency and increase the satisfaction of users of banking services in a digital age. This study explores the factors that influence the using of MB services by analyzing data collected from customers who have used MB in Danang City. A research framework has been developed through the extension of the UTAUT adding Perceived Risk and Trust. The results showed that three out of six groups of research factors have been shown to have a strong impact on customers' MB usage. The factors "Favorable conditions", "Efficiency", "Trust" explain about 43.4% of customers' MB usage.

Date: 2019-12-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:4ah6b

DOI: 10.31219/osf.io/4ah6b

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