STRATEGI PEMASARAN

, Israeni

No 62vys, OSF Preprints from Center for Open Science

Abstract: Marketing strategy is marketing logic, and based on it, the business unit is expected to achieve its marketing objectives. The company's marketing strategy consists of making decisions about the company's marketing costs, marketing mix, and marketing allocation in relation to the expected environmental conditions under competitive conditions.

Date: 2021-12-16
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:62vys

DOI: 10.31219/osf.io/62vys

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