Factors affecting consumers purchase decision: A case study in car market in Ho Chi Minh City

Le Tung

No a549c, OSF Preprints from Center for Open Science

Abstract: This paper aims to examine the factors affecting purchase decision cars of consumers to enable car manufacturers to find out the possible vulnerability between the expectations of customers and products on the market. The research uses a random survey with a group of 271 consumers in Ho Chi Minh City. Results of factor analysis and regression show that three factors including: safety features, reliability and resale value actually have positive impact on the purchasing decision automobiles consumer. On the practical significance, the study proposes some solutions to help manufacturers and distributors offering reasonable policies in order to improve sales, profits, expanding markets in Vietnam. Besides, the study also has some limitations, so the next study should be expanded and further research to be able to explain more of the factors affecting purchase decision cars of consumers.

Date: 2015-03-05
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:a549c

DOI: 10.31219/osf.io/a549c

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