Devising Consumption: cultural economies of insurance, credit and spending

Liz McFall

No at2nv, OSF Preprints from Center for Open Science

Abstract: Devising Consumption explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries also offered practical marketing devices that captured, captivated and enticed poor consumers. The role of these devices has been poorly understood both in the social sciences and in business studies and marketing. The book advances the case for a more pragmatic understanding of how ordinary, dull, everyday consumption is arranged, and offers an alternative to orthodox approaches.

Date: 2014-09-30
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:at2nv

DOI: 10.31219/osf.io/at2nv

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