Situation Analysis Report Phu Nhuan Jewelry Joint Stock Company

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No axw9d, OSF Preprints from Center for Open Science

Abstract: Phu Nhuan Jewelry Joint Stock Company, better known with abbreviation name as PNJ, is one of the most renowned and respected jewelry retailers in Vietnam. Not only is PNJ domestically successful, but the company is also honored in Asia by Retail Asia magazine (Singapore) as one among top 500 retailers in Asia Pacific between 2004 and 2009. Officially established on 28 April 1988 by twenty progressive like-minded people in Phu Nhuan district, PNJ has been since showing strong and consistent development and performance, and has consolidated its position as the biggest player in the Vietnamese jewelry sector.

Date: 2015-11-21
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DOI: 10.31219/osf.io/axw9d

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