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The effects of the rhetorical charisma signal and voice pitch in female leader selection

Rafael Wilms, Janneke Karina Oostrom and Emma van Garderen
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Rafael Wilms: Vrije Universiteit Amsterdam
Janneke Karina Oostrom: Vrije Universiteit Amsterdam

No bz6qg, OSF Preprints from Center for Open Science

Abstract: Women are often discriminated against in leader selection contexts. The goal of the present study is to examine the role of the rhetorical charisma signal, voice pitch and their interaction in female leader selection (i.e., perceptions of [incentivized] hirability, competence and warmth). We derive our hypotheses based on the charisma signaling theory and the evolutionary perspective on charisma. Based on two pre-registered experiments (total N = 1316), we found that the rhetorical charisma signal increases the applicant’s hirability, while the results were mixed for competence and warmth. Study 1 showed that small changes in voice pitch of ±20Hz did not affect any of the outcomes. In Study 2, we altered the actress’s voice to a low, average, and high female pitch. The results revealed that only a low (vs. baseline) but not a high voice (vs. baseline) pitch increased perceived hirability and competence (while perceived warmth remained unaffected). Furthermore, the interaction between the rhetorical charisma signal and voice pitch did not predict any of the outcomes. Theoretical contributions, practical implications and limitations are discussed.

Date: 2023-08-29
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DOI: 10.31219/

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