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Marketing Strategy For Increasing Sales Of Hijab Products In Titisari Collection SMEs

Wisnu Putro

No ep2hk, OSF Preprints from Center for Open Science

Abstract: Titi Sari Collection is a SMEs that produces hijab products in Gresik more precisely on Jl. Raya Padangbandung No. 9 subdistrict Shaman Gresik district was established since 1978. About the price of hijab own the most expensive can reach Rp. 350.000 and the cheapest with a price of Rp. 10,000. Omzet earned per month can reach about Rp. 50,000,000. Titisari SMEs Promotion Collection on solid through word of mouth offerings, as time goes by the more modern business development, Titisari Collection sells online through social media accounts like Facebook. Given the benefits of SMEs Titisari collection is limited then the subject matter of this research is the right marketing strategy to increase sales of hijab products on SMEs Titisari Collection. This research use desciptive qualitative approach. Qualitative descriptive research method Technic data analysis is the process of selecting, simplifying, organizing data systematically and rationally in accordance with the purpose of research. Analysis technique to process data in this research using SWOT analysis. The result of the research shows that the alternative strategy that can be applied is Horizontal Diversification by adding new product but not the hijab such as hajj and umroh equipments for example zam-zam water with the aim of satisfying the same customer. New products that have different functionality but have the same purpose that is to meet the needs and satisfaction of people who are Islamic. And Benchmarking to measure the performance and results of cooperation with parameter parameters on the market or a reference as a competitor of SMEs in the field of convection.

Date: 2017-11-25
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DOI: 10.31219/

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