PENGARUH KESADARAN HALAL LABEL HALAL DAN BAHAN MAKANAN TERHADAP MINAT BELI KONSUMEN

Riina Marina, Elma Nurmelinda, Muhammad Nazib Fikriy, Hanisa'adatul Abadia, Fenny Anggun, , Nurhidayatun, Agus Faisal, Sri Hafifah and Novita Tries Wandani

No eqt86, OSF Preprints from Center for Open Science

Abstract: This study aims to determine the effect of halal certification, halal awareness, and food ingredients on the intention to buy halal food products among students. This study used a quantitative approach, the data sources used were primary data and secondary data, the population used in this study were Muslim students. The sampling technique of this study took as many as 58 respondents. The data analysis technique used is descriptive analysis, statistical analysis is in the form of multiple linear regression tests, where all the testing processes use a tool in the form of SPSS. The results of this study show that partially the social environment and motivation have a positive and significant effect on the influence of halal awareness, halal labels and food ingredients on the intention to buy culinary food among students, simultaneously there is a positive and significant effect between the variables halal awareness, halal labels and food ingredients on interest in buying culinary food by (%)

Date: 2023-06-14
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:eqt86

DOI: 10.31219/osf.io/eqt86

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