The power of Word-of-Mouth marketing (WOMM): our early encounter

Huyen Thanh Thanh Nguyen

No evp5d, OSF Preprints from Center for Open Science

Abstract: One of the most difficult tasks, especially for researchers in social sciences and humanities, is to sell the “abstract” products derived from professional activities, that is, research. Our research center is now facing such a challenge, for the new title that will soon be released, in early May 2022. This short communication piece may, in part, serve as our continuous effort to extend the early encounter with the power of WOMM, which is going to be described below.

Date: 2022-04-27
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Persistent link: https://EconPapers.repec.org/RePEc:osf:osfxxx:evp5d

DOI: 10.31219/osf.io/evp5d

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